To evaluate if users was indeed seeing adequate sexism so you can warrant objectives from activism (van Zomeren et al
, 2008), they taken care of immediately: “Just how rather is Jenna undergoing treatment?”; “How justifiable are Jenna’s therapy?”; “How sexist is Jenna’s procedures?” playing with a scale ranging from “definitely not” (1) to “extremely” (5). Issues were recoded so as that high ratings illustrated high understood sexism. New suggest across all twelve situations (three for every single situation) was applied since full score (? = .77).
Social network activism. To assess social networking activism, players was basically questioned to place on their own in Jenna’s updates and suggest exactly how probably they might end up being to respond to each scenario which have about three actions: “fool around with social media (Twitter/Instagram etc.) in order to bequeath the word about these types of points”; “fool around with social media (Twitter/Instagram etc.) to mention the guy aside otherwise return at your”; and you may, “block/unfollow him in most my personal social networking membership.” For each and every step was designed to reflect an electronic digital brand of consensus mobilization.